24Hr Emergency Services Directory
PRIVACY POLICY
POPIA COMPLIANCE POLICY
Effective Date: 1 June 2026
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1. INTRODUCTION
24Hr Emergency Services Directory (“24Hr”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, process and protect your personal information in accordance with:
• The Protection of Personal Information Act 4 of 2013 (“POPIA”)
• The Electronic Communications and Transactions Act 25 of 2002 (“ECTA”)
• Applicable South African laws and regulations
By accessing or using the website, you acknowledge that you have read and understood this Privacy Policy.
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2. WHO WE ARE
24Hr Emergency Services Directory operates an online directory that connects users with emergency and after-hours service providers throughout South Africa.
The website may include:
• Business listings
• Reviews
• Advertisements
• Search tools
• Registration systems
• Contact forms
• Business management portals
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3. DEFINITIONS
Personal Information
Personal Information means information relating to an identifiable living person or existing juristic person, including but not limited to:
• Name
• Surname
• Identity Number
• Telephone Number
• Email Address
• Physical Address
• IP Address
• Online identifiers
• Location data
• Business registration information
Processing
Processing includes collecting, storing, using, sharing, updating or deleting personal information.
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4. INFORMATION WE COLLECT
4.1 Information Provided by Users
We may collect:
• Name
• Surname
• Email Address
• Mobile Number
• Username
• Password
• Profile information
• Review submissions
• Messages sent through forms
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4.2 Information Provided by Businesses
Businesses may provide:
• Business Name
• Trading Name
• Registration Number
• VAT Number
• Telephone Numbers
• Email Addresses
• Physical Addresses
• Service Areas
• Website Addresses
• Social Media Profiles
• Logos
• Photographs
• Licences and Certifications
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4.3 Information Automatically Collected
We may automatically collect:
• IP Address
• Browser Type
• Device Information
• Operating System
• Pages Viewed
• Referring Websites
• Session Information
• Search Queries
• Click Data
• Cookies
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4.4 Location Information
The website may collect:
• Province
• City
• Neighbourhood
• GPS location (where permission is granted)
This information assists in displaying location-specific directory results.
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5. WHY WE COLLECT INFORMATION
We collect information for the following purposes:
Service Delivery
• Create accounts
• Manage listings
• Publish reviews
• Process enquiries
• Provide search functionality
Communication
• Respond to enquiries
• Provide support
• Send account notifications
Security
• Prevent fraud
• Detect abuse
• Protect users
Marketing
• Promotional emails
• Directory updates
• Featured business opportunities
Users may opt out of marketing communications at any time.
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6. LEGAL BASIS FOR PROCESSING
We process information based on:
Consent
Where you voluntarily provide information.
Contractual Necessity
To provide services requested by you.
Legal Obligations
Where required by law.
Legitimate Interest
To operate, secure and improve the platform.
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7. COOKIES
The website uses cookies to:
• Remember preferences
• Improve functionality
• Analyse website traffic
• Enhance user experience
Users may disable cookies through browser settings.
Disabling cookies may impact website functionality.
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8. REVIEWS AND PUBLIC CONTENT
Information submitted in:
• Reviews
• Ratings
• Comments
• Public profiles
may become publicly visible.
Users should avoid posting:
• Identity numbers
• Personal addresses
• Financial information
• Confidential information
24Hr cannot guarantee removal of content already viewed or copied by third parties.
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9. BUSINESS LISTINGS
Information submitted by businesses may be publicly displayed including:
• Business Name
• Contact Information
• Website
• Service Areas
• Descriptions
• Images
• Reviews
Businesses remain responsible for ensuring submitted information is accurate.
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10. SHARING OF INFORMATION
24Hr does not sell personal information.
We may share information with:
Service Providers
Including:
• Hosting providers
• Email providers
• Security providers
• Payment processors
Legal Authorities
Where required by:
• Court Orders
• Law Enforcement
• Regulatory Authorities
Business Transfers
In connection with mergers, acquisitions or sale of assets.
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11. INTERNATIONAL TRANSFERS
Information may be stored on servers located outside South Africa.
Where international transfers occur, reasonable safeguards will be implemented to protect personal information.
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12. DATA RETENTION
Information is retained only for as long as necessary.
Retention periods may vary depending on:
• Account status
• Legal requirements
• Operational requirements
• Security considerations
Inactive accounts may be deleted after reasonable periods.
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13. SECURITY
24Hr implements reasonable technical and organisational measures to protect information including:
• Secure servers
• SSL encryption
• Access controls
• Password protection
• Security monitoring
No internet transmission is completely secure and users acknowledge associated risks.
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14. YOUR POPIA RIGHTS
Under POPIA, users may:
Request Access
Request a copy of personal information held.
Request Correction
Request inaccurate information be corrected.
Request Deletion
Request personal information be removed where legally permissible.
Object to Processing
Object to certain forms of processing.
Withdraw Consent
Withdraw consent previously granted.
Lodge Complaints
Submit complaints to the Information Regulator.
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15. CHILDREN
The website is not intended for children under the age of 18.
We do not knowingly collect personal information from minors without appropriate consent.
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16. THIRD-PARTY LINKS
The website may contain links to third-party websites.
24Hr is not responsible for:
• Privacy practices
• Content
• Security measures
of third-party websites.
Users should review the privacy policies of those websites separately.
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17. MARKETING COMMUNICATIONS
Users may receive:
• Newsletters
• Promotional notices
• Service updates
• Advertising opportunities
Users may unsubscribe at any time using the provided unsubscribe functionality.
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18. BREACH NOTIFICATION
Where required by law, affected users and the Information Regulator will be notified of security breaches involving personal information.
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19. INFORMATION OFFICER
In accordance with POPIA, the Information Officer may be contacted at:
Email: privacy@24hr.co.za
Website: www.24hr.co.za
South Africa
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20. INFORMATION REGULATOR
Users may lodge complaints with:
The Information Regulator (South Africa)
Website: www.justice.gov.za/inforeg
Email: complaints.IR@justice.gov.za
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21. CHANGES TO THIS POLICY
24Hr may update this Privacy Policy from time to time.
Updated versions will be published on the website.
Continued use of the website constitutes acceptance of revised policies.
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22. CONSENT
By registering an account, submitting a business listing, posting a review or using the website, you consent to the collection and processing of personal information in accordance with this Privacy Policy.